BVLGARI is the magnificent and contemporary roman high jeweler.
The Bulgari story is one of innovations that have written new chapters in the history of jewellery while also introducing a pioneering vision of luxury. Each generation added a further visionary facet to the entrepreneurial spirit of the Maison’s founder, thus contributing to forge the Bulgari style we know today. Indeed, it is in the stratification of multiple sources of inspiration and perspectives that lies the secretof Bulgari’s inexhaustible creativity. This remarkable aspect can even be seen in the Maison’s origins: today an emblem of Italian excellence, Bulgari’s roots are actually Greek. Sotirio Bulgari, the company’s founder, was born in Paramythia, in Epirus, in 1857, the only surviving child of eleven brothers. He descended from a family of silversmiths in Kallarytes, for centuries an important trading centre renowned for its production of silver artefacts. From Byzantine times, the silversmith’s art was passed down from father to son in this region, and Sotirio therefore learned the métier in his father’s workshop in Paramythia. This workshop was subsequently destroyed by a great fire that raged through the city during the clashes between Greeks and their Ottoman rulers.
This highly unstable political situation and the need to find somewhere more peaceful and favourable for business forced Sotirio and his father to move to the island of Corfu, where the Epirot community was very numerous. Despite this presence, Sotirio’s sharp entrepreneurial instinct led him to sail to Italy, a country rich in history and trade opportunities. He brought with him the extraordinary Greek cultural heritage of imagery and traditions as well as a special sensitivity to the artistic tenor of the world around him. After a brief period in Naples, on 18 February 1881 he reached Rome, the newly appointed Italian Capital, and as early as 1884 he opened his first shop in Via Sistina, Where he began to create the great empire that is until today.
BVLGARI was visionary and disruptive for its time, and the industry. From the brand’s approach to advertising and communications, through the desire to have freestanding stores, all the way to the unique approach to using color in unexpected and unconventional ways.